I've had a eureka moment and it concerns the freakishly low numbers of regular lady cyclists - they don't realise cycling's purchase potential....
Since I bought my bike, I have devoted many, many hours to the sourcing of new kit, drooling over expensive kit I can't afford, desperately trying to find ladylike gear for casual rides and buying appropriate clothing. Ladies, there is no limit on the amount you can spend if you cycle.
Not only that, but the mental justification for each purchase (which so many of us need in order to feel good about spending money on silly things) is so easy.
'But it's waterproof', 'But I'm saving so much on travel', 'But I need a pink Pashley Poppy for cycling to interviews as it looks far more professional that the muddy mountain bike I normally use to commute on', and, my personal favourite, 'I need another bike in case one breaks and I need a spare....'
It opens up a whole new world of spending and it's beautiful. There's the practical clothing and gear you need for everyday commuting, there's the more transferable clothing that can go from cycle to around town without looking weird, there's reflective for when it's dark, sunglasses when it's sunny, jackets, shoes, trousers, leggings, shorts and whatever else you can think of. Not only that, but some of it's designer.
Plus, having lost a stone myself purely from cycling, you can eat chocolate, McDonald's and other digustingly naughty foods while feeling completely guilt-free, it's a truly beautiful sport.